Hyundai Department Store having the cultural facilities including a Movie Theater & Culture Center, Happy World Department Store and Homever, a large discount mart, are leading the consumption pattern of Yangcheon residents.
Although the number of customers is decreasing due to shopping culture of convenience & quantity purchase available for 24 hours, conventional markets are the ones that interact with common people who have little money and preserve a culture of free addition. In Yangcheon Gu, there are 20 markets and residents can enjoy shopping more comfortably & conveniently due to the environmental improvement project to revive conventional markets.
There are over 140 famous brand shops at Mokdong Rodeo Street. It is located 1 minute from Mokdong Station, Subway Line 5 and there's a public parking lot. So it's full of young frugal shoppers in their 20s~30s. Rodeo Festival held in October every year is a fashion festival fitting for this street, and is popular with youngsters.